February, 2016

NH Hotel in Shoreditch

NH Hotel in Shoreditch

The NH Hotel Group will expand their brand ´nhow´ to London, where they plan to open in 2019 a new establishment designed by Foster & Partner´s studio.

The hotel, located in one of the most iconic areas in London (between Shoreditch and the City) will have 8 floors, with 190 rooms, a restaurant, a bar, a gym and meeting rooms.

The chain has confirmed a management deal with Axa Investment Managers - Real Assets. The new "nhow" in London is part of a development planning of 5.45 acres of mixed uses named 250 City Road, designed by Norman Foster´s studio.

The hotel group is already with its brand "nhow" in Milan (Italy ), Berlin (Germany) and Rotterdam (Netherlands ) and is expected to reach 12 destinations by 2018 In addition to the three hotels already established and this new project in London, the company has two other projects currently in development , one in Amsterdam (Netherlands ) and a second one in Santiago de Chile.

The development of the "nhow" brand is part of the 24 initiatives included in the 5 years strategic plan of the NH group. "Nhow" is a hotel brand designed by the most prestigious architects and studios, such as Foster+Partners, OMA, Karim Rashid, Sergei Tchoban o Matteo Thum.

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